Brands are based on trust. Corporations extract enormous value from the relationships they have with suppliers, employees, partners and customers. Yes, it's possible to trust a corporation, we do it all the time. But it's not free.
The two key choices a brand makes to be trusted in the long run:
1. You will postpone profit-taking. There are always shortcuts available to you, always ways to make money sooner rather than later, plenty of chances to do a little less or charge a little more.
First, let us say how much we appreciate all members of the Typepad community. We know the last few days have been trying and stressful to you all and us. Please know you have a team of people who love Typepad who have been working and continue to work to keep Typepad up 24/7.
Kids know important stuff, stuff we mature adults work very hard to unteach them. But maybe instead of urging our children to “be careful” and “act responsible,” we should follow their lead to have more fun.
Here are the top 6 things preschoolers have over us:
1.�Make believe.�You don’t have to tell a kid that “anything is possible.” They’re pros at “pretend” or what behavioral specialists call visualization. Olympic athletes, in fact, spend nearly as many hours mentally rehearsing their success as they do physically practicing. Well, duh! Our kids could tell us. They don’t need anyone’s permission to be a pilot or a doctor or an architect. They’re already flying around the room and healing their dolls’ boo-boos and building sand castles. They know popsicle sticks can be boats, batons or bridges over moats. Or better yet, lined up all the way to Bulgaria.
The most underrated scene in the Wizard of Oz is the hallway leading up to the audience with the great and powerful one.
One of the reasons that Oz is seen as being particularly great and powerful is that it's just so much trouble to get to see him--and that hallway is the perfect metaphor.
I still remember visiting a talent agency in Hollywood a decade ago. The lobby was far bigger than most people's homes, and it was totally empty, a long, long walk from the automatically opened door to the Centurion at the desk.