OMG! Can only young people do social media? The Levi's Guy thinks so.

At today's Social Media Week panel on "Ushering Your Brand into the Social Era", attitudes towards age were revealed. The panel included Gareth Hornberger, 23 (according to his Twitter bio and ankle-revealing jeans), who started as a contractor at Levi's two years ago.Now Levi's Social Media Marketing Manager, a.k.a. The Levi's Guy, he advocated "putting young people at the center" as the solution to the challenges brands face in meeting the competing demands of customer care, marketing, PR and other departments. His advice was to "inject digital natives (who he'd already referred to as 'young people') at the core of the process". Joanne Wan, a Senior Digital Strategist from Ogilvy Public Relations, added that most people who understand social media are younger. 

via devoninspiration.typepad.com