In science, an academic paper leaves the understanding to the reader. The author of the paper plows ahead and assumes that the motivated reader will do the necessary work to catch up, fill in and understand what's going on.
« Monetizing digital attention | Main | It's easier to love a brand when the brand loves you back »
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451e40f69e201761683778d970c
Listed below are links to weblogs that reference What do you do when they don't understand?: